Share of voice

In search it is calculated by weighting rankings across a tracked keyword set by expected click-through rate, which gives a truer picture than average position — moving from four to two on a high-volume term matters more than moving from forty to twenty on ten obscure ones.

The equivalent measurement for answer engines is emerging and requires direct prompting: asking assistants the questions your buyers ask, and recording how often your brand appears and in what terms. There is no analytics report for this yet.