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SEO & AEO

SERP features

Also known as: rich results · AI Overviews · featured snippet

Definition

SERP features are elements on a search results page other than standard organic links — AI Overviews, featured snippets, local packs, People Also Ask, image and video carousels — which absorb clicks before organic results.

On many commercial queries the first genuine organic link now sits well below the fold. Ranking first organically means little if an AI Overview and a local pack have already answered the question, which is why feature ownership matters as much as position.

Different features require different work: local packs need Google Business Profile and citation consistency, featured snippets need direct concise answers near the top of a page, and AI Overviews need extractable claims and supporting schema.

More in SEO & AEO

AEO (Answer Engine Optimisation)

AEO is the practice of structuring content and data so AI assistants such as ChatGPT, Perplexity and Google AI Overviews cite a business as a source when answering questions, including when no click follows.

AI visibility

How often a brand is named or cited in answers from AI assistants for the prompts its buyers actually use. The emerging equivalent of rank tracking, measured by prompting at scale and counting mentions.

Backlink

A backlink is a hyperlink from another website to yours, treated by search engines as a signal of credibility. Value depends on the linking site's authority and topical relevance, not on link count.

Canonical tag

A canonical tag tells search engines which URL is the preferred version of a page when duplicate or near-duplicate content exists at multiple addresses, consolidating ranking signals onto one URL.

Content cluster

A content cluster is a comprehensive pillar page on a broad topic surrounded by interlinked supporting pages covering specific subtopics, structured so internal links consolidate relevance signals.

Core Web Vitals

Core Web Vitals are Google's user-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability), measured on real user traffic.

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