Brand and e-commerce presence for a fashion label
A more distinct online identity for a fashion brand.
Fashion
E-commerce
Brand
India
Rekenekt
- Branding
- Fashion Presentation
- Digital Experience
Worked on the visual identity and digital storefront-facing brand presence for Rekenekt — building a more distinct online presence aligned with its fashion identity.
The challenge
The brand needed a more cohesive visual system across online customer touchpoints to stand out in a crowded fashion landscape.
The approach
- Sharpened identity-facing digital presentation across the storefront experience.
- Designed storefront-facing assets that read as one brand, not many.
- Set presentation direction to keep brand consistency over time.
The outcome
A stronger and more cohesive online brand impression aligned to the label's identity.
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