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SEO & AEO

Domain Rating (DR)

Also known as: DR · domain authority · DA

Definition

Domain Rating is a third-party score from 0 to 100 estimating a website's backlink profile strength. It is produced by SEO tools, not by Google, and is comparative rather than absolute.

DR and the equivalent Domain Authority metric are useful for comparing candidate sites for outreach or benchmarking against competitors. They are not used by Google, do not appear in any ranking system, and can be inflated by link schemes that will eventually cause harm.

Treat them as directional. A rising DR alongside rising rankings and traffic suggests link acquisition is working; a rising DR with flat traffic usually indicates links that are numerous rather than relevant.

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AEO (Answer Engine Optimisation)

AEO is the practice of structuring content and data so AI assistants such as ChatGPT, Perplexity and Google AI Overviews cite a business as a source when answering questions, including when no click follows.

AI visibility

How often a brand is named or cited in answers from AI assistants for the prompts its buyers actually use. The emerging equivalent of rank tracking, measured by prompting at scale and counting mentions.

Backlink

A backlink is a hyperlink from another website to yours, treated by search engines as a signal of credibility. Value depends on the linking site's authority and topical relevance, not on link count.

Canonical tag

A canonical tag tells search engines which URL is the preferred version of a page when duplicate or near-duplicate content exists at multiple addresses, consolidating ranking signals onto one URL.

Content cluster

A content cluster is a comprehensive pillar page on a broad topic surrounded by interlinked supporting pages covering specific subtopics, structured so internal links consolidate relevance signals.

Core Web Vitals

Core Web Vitals are Google's user-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability), measured on real user traffic.

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